Shooting the ‘Canes: Then and Now

Kenny Kadji poses earlier today during our basketball freshmen/transfer studio shoot at the School of Communication.

Today was the start of my 17th season as the Hurricanes’ Team Photographer, and my 21st overall including my student years. Things have changed over that period of time, going from processing and printing film in my closet to digital processing and Photoshop work on a Mac. Photos that were distributed to primary clients via FedEx back then are done so via FTP today. Outside sales to editorial clients have been nearly entirely eliminated by agencies such as Getty Images, who have largely commodified the market for stock photography, resulting in use fees at a fraction of what was realized in the past. In its place some photographers have moved to promoting themselves via websites and social media sites including Twitter and Facebook.

“Caneshooter” has become my identity and my brand online and in social media after just being a nickname hurled at me by another photographer back in the late 1990’s. I spend more time promoting my brand than I do shooting photographs. I have nearly 100,000 photos online, of just Hurricanes Athletics. I hope to post interesting stuff, and that you’ll look at my website, my blog, fan my page on Facebook, follow me on Twitter, or buy a print from my print store.

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JC Ridley

JC Ridley is the long-time team photographer for the Miami Hurricanes and Florida Atlantic Owls, with over 25 years of experience in the photography industry. His images have been published in numerous publications, including Sports Illustrated. JC even spent seven seasons as a contributing photographer for the National Football League.

One thought on “Shooting the ‘Canes: Then and Now

  1. I find your craft and expertise fascinating and admirable, JC. Your posts give perspective on how much work and knowledge is required for the beautiful shots you take, as well as brand management.

    Like

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